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Refining what
matters into
product experiences
that last

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Workflow Management
Prioritisation app for the internal operation team

A tool designed to bring transparency and structure to how global project requests are assessed and prioritised.

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DESIGN SYSTEM
Building a scalable design system

Established a scalable design system that could bring clarity, consistency, and cohesion to a rapidly evolving product.

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INTERNAL OPERATIONS
Introducing an internal analytics dashboard

Mapped the nternal user experience and designed a dashboard to provides deep visibility into the billing process.

Case studies

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AI PLATFORM

Transforming onboarding to improve activation and retention

This case study explores how we tackled low retention by connecting features to real-world goals and guiding users through a clearer, purpose-driven workflow.

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ENTERPRISE BILLING

Building a scalable billing management system

A core rate management capability within enterprise billing software. Designed to reduce operational risk, improve data confidence, and enable future billing models

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AI ASSISTANT

Embedding AI assistance to reduce friction in user workflows

This case study explores how I approached the challenge of designing
agentic assistance as an AI-powered teammate embedded within the
analyst workflow.

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DESIGNING AI EXPERIENCES

Translating insights into high-impact decisions

Redesigned an AI powered B2B platform to help users move from search to insight to trusted output. Focused on end to end workflows, human in the loop AI patterns, and decision support in complex environments.

Featured Work

Explore my selected projects, showcasing my dedication to innovative and delightful product experiences.

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Hello there, I'm Koula, a product designer experienced in leading full product lifecycles, passionate about creating impactful B2B product experiences for
tech enterprises and startups

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Let's be penpals

I absolutely love reading letters so please send me one - no matter how short

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